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Hola! & Hello!

Welcome!
I’m Julieta Ochagavia, a 29-year-old from Buenos Aires, Argentina. I’m the creator and founder of Lovfit, currently based in Miami, with the mission of inspiring women to follow their passions and do what truly motivates them, without worrying about others' opinions.

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My Story

Lovfit was born at the end of 2018 in Buenos Aires, Argentina, during a personal crisis when I felt lost and without direction.
I couldn’t find anything that brought me happiness, motivation, or fulfillment.

That’s when I discovered the transformative power of physical exercise. Training became my way to escape reality and overcome the challenges I was facing.

Over time, with the help of therapy and fitness, I found the balance I needed. That’s when I decided to start a business and create a women’s activewear brand to promote a #PositiveAttitude.
My goal was to inspire women to reconnect with themselves, find what drives them, and disconnect from the daily grind.

Transformation and Growth (2020)
In 2020, during the pandemic, Lovfit underwent significant transformation:

  • We built partnerships with industries related to wellness, such as psychology, nutrition, and physical education.

  • For every purchase made, we donated a percentage to an NGO supporting people experiencing homelessness.

  • Using fabric scraps, we created masks that were gifted to our customers.

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A Dream Fulfilled and a Turning Point (2021)
In 2021, we opened our first physical store. It was a year full of contrasts:

  • On one hand, I fulfilled my dream of owning my own business.

  • On the other hand, I faced one of the most challenging moments in my personal life, battling depression and feeling unable to move forward.

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A Fresh Start (2022)
Life is unpredictable and never linear. The following year, I decided to close the store to focus on my personal well-being.
Shortly after, the unexpected opportunity to move to Miami arose, marking a turning point that completely transformed my life.

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My Professional Certification

I am beyond thrilled to share some exciting news with you—I am now a certified personal trainer through ISSA! This milestone means so much to me because it reflects my deep commitment to empowering women like you to lead healthy, active, and fulfilling lives.

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Fitness has been my lifeline—it helped me overcome some of my toughest challenges, and now, I’m taking my passion to the next level. With this certification, I’m expanding Lovfit to include personalized fitness training, designed specifically for women in Miami and beyond.

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My goal is simple: to inspire and support you every step of the way. Whether you’re just starting out or looking to take your fitness journey to the next level, I will be here to create personalized programs that fit your lifestyle, goals, and unique needs.

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This isn’t just about working out—it’s about transforming lives, building confidence, and finding joy in every step of the journey. Together, we will unlock your full potential.

Our Mission and Values

Lovfit is more than a women’s activewear brand. It’s a community driven by a mission to:

  • Inspire women worldwide to live with a #PositiveAttitude.

  • Promote wellness through strategic partnerships and social projects.

  • Use physical activity as a means of personal transformation and emotional connection.

Contact Lovfit

If you'd like to get in touch, we would love to hear from you:

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